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Work
Experience

2023 - Present

Lead Graphic Designer  |  Victra, Verizon Authorized Retailer

Lead design & production of all paid media, in partnership with Verizon, Total Wireless, and top phone manufacturers like Apple, Google, and Samsung. Edit video content to address our target audience through social media and YouTube/CTV placements, driving in-store visits and website traffic. Transform static ad concepts into dynamic video content, increasing campaign engagement and cross-platform consistency. Work with vendors to design and print in-store signage that aligns with Verizon’s branding. Support fast-changing promotional messaging with graphics used across email, SMS, paid media, and web, reaching 3.5 million users annually. Own & manage brand standards, ensuring teams have consistent on-brand material.

2020 - 2023

Creative Strategy Designer  |  Red Edge, LLC

Design website redesigns/microsites, reports, event collateral, social graphics, ads, and more on tight deadlines. Work directly with clients to develop brand strategy and produce creative collateral that increases engagement. Make recommendations based on data and testing, with a strong understanding of the target audience and current digital trends. Animate short clips for social media. Manage client projects, timelines, and meetings to understand goals, organize workloads, and delegate work to team members.

2019

Creative Intern, Freelance Designer  |  McKnight's Long-Term Care News, Haymarket Media

Lay out pages for two print magazines. Produce email graphics promoting webinars using HTML & Illustrator. Design presentations for webinars, including infographics and social media GIFs. Redesign four in-house print ads. Illustrate and design promotional logos. Choose, edit and color-correct photos for stories.

2019

Magazine Designer  |  Vox Magazine

Create conceptual designs for covers and feature spreads through a series of mood boards, mockups, and polished layouts for a monthly magazine. Illustrate graphic elements and lay out department pages weekly. Incorporate expressive typography, photography, color, and layout to communicate a visual message. Lead production of a fitness magazine from scratch as the creative director; assign pages, oversee creative process, and present final product to Meredith Corporation media company.

Education

2015 - 2019

University of Missouri-Columbia | B.J. in Journalism

Received a Bachelor's degree in Journalism with an emphasis in print and digital design. Also earned a minor in Business.

Skills
& Expertise

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe AfterEffects

  • Adobe PremierePro

  • Video Editing

  • Photography

  • Social Media

  • Writing/Grammar

  • Customer Service

Volunteer

Saving Grace Animal Shelter

2023 - 2024

Once moving to North Carolina, I got involved with Saving Grace (aka the Funny Farm). With farm land to run around, dog play groups get a break from the chaotic shelter environment. I'd spend time doing rotations, feeding dogs, filling water bowls, and cleaning up the landscape. Their weekend sleepover program is also one-of-a-kind—that's where I fell in love with a dog that has since become mine.

Lost Dog and Cat Rescue Foundation

2022 - 2023

With a passion for animals, especially dogs, I started volunteering for the local shelter to assist in graphic design and help run their social media accounts. I write posts about 4 - 5 times per week, and initiated a special series to get senior dogs more exposure: #SeniorSunday. 

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