top of page

Work
Experience

2023 - Present

Lead Graphic Designer  |  Victra, Verizon Authorized Retailer

  • Lead design & production of all paid media in partnership with Verizon, Total Wireless, and top phone manufacturers like Apple, Google, and Samsung.

  • Edit video content to address our target audience through social media and YouTube/CTV placements, driving in-store visits and website traffic.

  • Transform static ad concepts into dynamic video content, increasing campaign engagement, earning an average $6 ROAS, and cross-platform consistency.

  • Support fast-changing promotional messaging with graphics used in-store and across email, SMS, paid media, and web, reaching 3.5 million users annually.

  • Own & manage brand standards, ensuring teams have on-brand material.

  • Implemented Asana as the marketing team’s project management system by developing workflow automations, improving team efficiency and cohesive work.

2020 - 2023

Creative Strategy Designer  |  Red Edge, LLC

  • Design website redesigns/microsites, reports, event collateral, social graphics, ads, and more on tight deadlines.

  • Work directly with clients to develop brand strategy and produce creative collateral that increases engagement.

  • Make recommendations based on data and testing, with a strong understanding of the target audience and current digital trends.

  • Animate short clips for social media.

  • Manage client projects, timelines, and meetings to understand goals, organize workloads, and delegate work to team members.

2019

Creative Intern, Freelance Designer  |  McKnight's Long-Term Care News, Haymarket Media

  • Lay out pages for two print magazines.

  • Produce email graphics promoting webinars using HTML & Illustrator.

  • Design presentations for webinars, including infographics and social media GIFs.

  • Illustrate and design promotional logos and in-house print ads.

  • Choose, edit and color-correct photos for stories.

2019

Magazine Designer  |  Vox Magazine - Columbia, MO

  • Create conceptual designs for covers and feature spreads through a series of mood boards, mockups, and polished layouts for a monthly magazine.

  • Illustrate graphic elements and lay out department pages weekly.

  • Incorporate expressive typography, photography, color, and layout to communicate a visual message.

  • Lead production of a fitness magazine from scratch as the creative director; assign pages, oversee creative process, and present final product to Meredith Corporation media company.

Education

2015 - 2019

University of Missouri-Columbia | B.J. in Journalism

Received a Bachelor's degree in Journalism with an emphasis in print and digital design. Also earned a minor in Business.

Skills
& Expertise

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe AfterEffects

  • Adobe PremierePro

  • Video Editing

  • Photography

  • Social Media

  • Writing/Grammar

  • Customer Service

Volunteer

Saving Grace Animal Shelter

2023 - 2024

Once moving to North Carolina, I got involved with Saving Grace (aka the Funny Farm). With farm land to run around, dog play groups get a break from the chaotic shelter environment. I'd spend time doing rotations, feeding dogs, filling water bowls, and cleaning up the landscape. Their weekend sleepover program is also one-of-a-kind—that's where I fell in love with a dog that has since become mine.

Lost Dog and Cat Rescue Foundation

2022 - 2023

With a passion for animals, especially dogs, I started volunteering for the local shelter to assist in graphic design and help run their social media accounts. I write posts about 4 - 5 times per week, and initiated a special series to get senior dogs more exposure: #SeniorSunday. 

bottom of page